Writing is my passion, and I’ve been fortunate enough to make it my career.

In third grade, I wrote a timed story about a girl set to receive a long-awaited hamster for her birthday. I spent so much time describing her pink—raspberry, specifically—party dress that the poor girl never in fact got her hamster. My teacher was kind enough to ignore this and told me to keep writing.

I’m glad I did, because to this day I find few things more satisfying than finding the right word, tone, rhythm. What gives an idea momentum. It’s a feeling I chase in all my work. It’s one I impart to my teams and my partners, who shape and share their own stories every day.

Stories make a difference, and as far as I’m concerned, they’re non-negotiable. Every piece of content, from a one-line post to an internal newsletter to a 60-minute presentation, needs a reason to exist to the people who engage with it. When you get the story right, you earn their attention. The real, stop-scrolling-for-a-second kind. The kind that can inspire and effect change.

I thrive on helping everyone find, finesse, and tell their stories. It’s what inspires me most.