Writing is my passion, and I’ve been fortunate enough to make it my career.

In third grade, I wrote a story about a girl who’s about to receive a long-desired hamster for her birthday. I spent so much time describing her raspberry party dress that the poor girl never unwrapped (because yes, I’d wrapped it) the hamster. My teacher was kind enough to ignore this and told me to keep writing.

I’m glad I did, because to this day I find few things more satisfying than finding the right word, tone, rhythm. What gives an idea momentum. It’s a feeling I chase in all my work. It’s one I impart to my teams and my partners, who shape and share their own stories every day.

Stories make a difference, and as far as I’m concerned, they’re non-negotiable. Every piece of content, from a one-line post to a 60-minute presentation, needs a reason to exist to the people who engage with it. When you get the story right, you earn their attention. The real, stop-scrolling-for-a-second kind.

I thrive on helping everyone find, finesse, and tell their stories. It’s what inspires me most.