Diapers.com offered a curated selection of baby essentials. I led the content strategy for this popular e-commerce brand and wrote copy for acquisition and retention campaigns.

The Chirp

The Chirp was a weekly blog-style landing page that appeared within Diapers' navigation. I pitched storylines and wrote associated copy.

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The Expecting Shop

I developed copy for a trimester-based guide designed to engage expecting mothers and turn them into long-term customers. The guide redefined Diapers’ previous maternity experience, replacing the traditional category page format with a cohesive, content-based destination.

The Gear Shop

I crafted copy for a comprehensive guide showcasing best-in-class baby gear. The project consisted of 30 pages of original content and SEO.

Amazon Holiday Preview Press Event

Diapers.com, along with a few of its sister sites, participated in an Amazon pre-holiday event for editors and publicists. As part of the event, I crafted copy for a physical lookbook. The lookbook positioned our family of sites as a one-stop destination for premium gifting.